- #Convenience store planogram how to#
- #Convenience store planogram drivers#
- #Convenience store planogram full#
It will also categorise the products and from this it will be able to glean what is most accessible for the customer. It will take into account what is popular in the markets at the current time, and what is gaining a lot of exposure via advertising.
Planograms will decipher the best way to make the most of your stock. By using planograms, you will be able to ensure that your product placement is at the required level to boost sales. Visual merchandising, or how the shop looks, is crucial in creating a comfortable environment for the consumer. Customer service is one side of the issue, but the other is equally as important. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth.In order maximise the potential of your store, the customer’s shopping experience needs to be the highest quality possible.
#Convenience store planogram drivers#
A confluence of major external events - a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation - is leading to a seismic shift in drivers of success in all industries. IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. Core-Mark services traditional convenience retailers, grocers, drug, liquor and specialty stores, and other stores that carry convenience products. and Canada through 32 distribution centers (excluding two distribution facilities the Company operates as a third-party logistics provider).
#Convenience store planogram full#
Founded in 1888, Core-Mark offers a full range of products, marketing programs and technology solutions to 40,000+ customers in the U.S. The company’s newly-opened COE - a state-of-the-art facility enabling convenience retailers to immerse themselves in the retailing experience and drive new ideas, products and solutions to grow their businesses - will make use of the IRI data as part of its Insights and Data Center hub.Ĭore-Mark is one of the largest marketers of food, fresh and broad-line supply solutions to the convenience retail industry in North America.
#Convenience store planogram how to#
The IRI data enhances Core-Mark’s ability to construct customized SmartSet planograms, which are built using state-of-the-art computer software and industry knowledge of product movement and consumer trends to determine the products to stock and how to display them. To optimize each customer’s product mix to maximize sales, Core-Mark uses a wide variety of data sources, trends, brand analysis and shopper insights to determine the best assortment and space utilization. “Understanding and leveraging POS metrics will help support initiatives with fact-based reporting to drive better assortment and key category growth.” “We are pleased to partner with Core-Mark as their data provider and support the COE to better enable their customers and retailer partners,” said Rob Porod, Executive Vice President of Mid-Market National for IRI.
“By integrating IRI data with customers’ sales data, we will have access to the best insights for making decisions that spur consumer satisfaction and sales growth.” “Our marketing and Center of Excellence experts exist to better serve our customers and having access to IRI data ensures we’re providing them with key metrics and insights for better decision-making,” said Amanda Sulc, Director, Center of Excellence, Core-Mark International. Core-Mark will use IRI’s point-of- sale, UPC-scanned, convenience store data to analyze consumer preferences, sales, pricing and other metrics that directly impact traffic, income, profits and loyalty.Ĭoupled with Core-Mark’s existing and extensive data analytics capabilities, the IRI data will arm its category management teams and Center of Excellence (COE) analysts with relevant information to further customize planogram models for product assortment and shelf placement - all in an effort to maximize sales for the stores it serves. The market leader in convenience retail distribution in North America, Core-Mark has signed an agreement with IRI to help store operators make the best product mix decisions possible.
Convenience retailers are always looking for ways to stay ahead of the competition, and Core-Mark International has taken a significant step to ensure that happens for its 40,000+ customers.